SAVisión is dedicated to providing educational opportunities that will contribute to the professionalization of the Hispanic marketing field.

If you are currently working in Hispanic marketing, a general market professional wishing to learn about the nuances that make marketing to Latinos successful, or a student wishing to enter the field, you will find a wealth of data and educational resources that will enhance your career and provide you with the base of knowledge, expertise, skills and contacts that will guarantee your success.

Professional Development

Professional development for current marketers is available through our dynamic quarterly keynote programs, where national industry leaders share their experience and insights, as well as a series of Hispanic Marketing Mastery Series seminars, presenting the hands-on tools to success at the executional and tactical level.

Professional Development|Quarterly Keynote Programs|Marketing Mastery Series

University Degree Programs

SAVision also is spearheading the establishment of University Degree Programs in Hispanic Marketing though the development of recommended curriculum, which can be used by any university. A pilot program is currently being launched in the fall of 2007 with Our Lady of the Lake University (OLLU) Other universities will be encouraged to offer the degree programs in Hispanic marketing and will have access to the vast resources and industry leaders provided by SAVisión and AMA.

AMA Student Chapters

The San Antonio Chapter of the AMA sponsors 4 student chapters, located on the campuses of leading universities in the San Antonio area. Interested students or sponsors are encouraged to contact one of the student chapters through their faculty advisor/sponsor:

Our Lady of the Lake University - OLLU
Professor Velma Gooding
(210) 347-8038
vgooding@lake.ollusa.edu

St. Mary’s University
Dr. Karl Kampschroeder
(210) 431-2042
kkampschroeder@stmarytx.edu

Texas Lutheran University - TLU - Seguin
Dr. Alicia Gresham
(830) 372-6321
agresham@tlu.edu

University of Texas at San Antonio- UTSA
Dr. Joel Saegert
(210) 458-5375
joel.saegert@utsa.edu

For information on setting up a student AMA chapter at your school, contact Rich Mashburn, AMA’s Vice President of Collegiate Affairs, at (210) 697-6192 or rmashburn@clarkeamerican.com